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                    	<h1>大数据时代</h1>
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                                (<a href="index.htm" tppabs="http://www.duyou8.com/">同读一本书</a> 第4期)
                            
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                                领读人:<a href="javascript:if(confirm(%27http://www.duyou8.com/user/1  \n\nThis file was not retrieved by Teleport Ultra, because it was unavailable, or its retrieval was aborted, or the project was stopped too soon.  \n\nDo you want to open it from the server?%27))window.location=%27http://www.duyou8.com/user/1%27" tppabs="http://www.duyou8.com/user/1">東</a>
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                            <div>作者:维克托•迈尔•舍恩伯格</div>  
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                                阅读时间:
                              
                                2015-02-09
                              
                              
                              ——
                                
                                    2015-02-23
                                
                                
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                        	<h4>推荐理由</h4>
                               《大数据时代——生活、工作与思维的大变革》这本书已经读过一段时间了，看了很多其他人的读书笔记。作为一个学计算机的出生的技术男，确实有种莫名的激动，当中提到的一些例子也让人兴奋。“亚马逊的推荐系统”“沃尔玛，把蛋挞与飓风用品放在一起”“UPS与汽车修理预测”，看这些例子从最开始是好奇，渐渐认识到这就是生活。进一步认识到其实我们在利用电子产品的每时每刻都是大数据时代的数据提供者，也是大数据时代的数据受益者。例如：淘宝收集我们的搜索记录，点击记录，乃至停留时间等基础信息，而在我或者他人访问搜索时提供更精确地记录，使我们能更快找到想要的商品。从这种程度上来说，我们俨然已经迈入大数据时代。
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                        	<h4>书籍简介</h4>
                               《大数据时代》是国外大数据研究的先河之作，作者在书中前瞻性地指出，大数据带来的信息风暴正在变革我们的生活、工作和思维，大数据开启了一次重大的时代转型。他明确指出，大数据时代最大的转变就是，放弃对因果关系的渴求，而取而代之关注相关关系。也就是说只要知道“是什么”，而不需要知道“为什么”。这就颠覆了千百年来人类的思维惯例，对人类的认知和与世界交流的方式提出了全新的挑战。
    本书认为大数据的核心就是预测。大数据将为人类的生活创造前所未有的可量化的维度。大数据已经成为了新发明和新服务的源泉，而更多的改变正蓄势待发。书中展示了谷歌、微软、亚马逊、IBM、苹果、facebook、twitter、VISA等大数据先锋们最具价值的应用案例。
    本书作者维克托•迈尔•舍恩伯格被誉为“大数据商业应用第一人”，拥有在哈佛大学、牛津大学、耶鲁大学和新加坡国立大学等多个互联网研究重镇任教的经历，早在2010年就在《经济学人》上发布了长达14页对大数据应用的前瞻性研究。
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                        	<h4>章节目录</h4>
                            
                        	
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                                       	0: <a href="javascript:if(confirm(%27http://www.duyou8.com/chapter/4  \n\nThis file was not retrieved by Teleport Ultra, because it was unavailable, or its retrieval was aborted, or the project was stopped too soon.  \n\nDo you want to open it from the server?%27))window.location=%27http://www.duyou8.com/chapter/4%27" tppabs="http://www.duyou8.com/chapter/4" rel="nofollow">全书</a></li>
                                 	
                                 	 	<li>
                                       	1: <a href="javascript:if(confirm(%27http://www.duyou8.com/chapter/5  \n\nThis file was not retrieved by Teleport Ultra, because it was unavailable, or its retrieval was aborted, or the project was stopped too soon.  \n\nDo you want to open it from the server?%27))window.location=%27http://www.duyou8.com/chapter/5%27" tppabs="http://www.duyou8.com/chapter/5" rel="nofollow">引言 正在发生的生活、工作与思维的大变革</a></li>
                                 	
                                 	 	<li>
                                       	2: <a href="javascript:if(confirm(%27http://www.duyou8.com/chapter/6  \n\nThis file was not retrieved by Teleport Ultra, because it was unavailable, or its retrieval was aborted, or the project was stopped too soon.  \n\nDo you want to open it from the server?%27))window.location=%27http://www.duyou8.com/chapter/6%27" tppabs="http://www.duyou8.com/chapter/6" rel="nofollow">第一部分 大数据时代的思维变革</a></li>
                                 	
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                                       	3: <a href="javascript:if(confirm(%27http://www.duyou8.com/chapter/7  \n\nThis file was not retrieved by Teleport Ultra, because it was unavailable, or its retrieval was aborted, or the project was stopped too soon.  \n\nDo you want to open it from the server?%27))window.location=%27http://www.duyou8.com/chapter/7%27" tppabs="http://www.duyou8.com/chapter/7" rel="nofollow">第二部分 大数据时代的商业变革</a></li>
                                 	
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                                       	4: <a href="javascript:if(confirm(%27http://www.duyou8.com/chapter/8  \n\nThis file was not retrieved by Teleport Ultra, because it was unavailable, or its retrieval was aborted, or the project was stopped too soon.  \n\nDo you want to open it from the server?%27))window.location=%27http://www.duyou8.com/chapter/8%27" tppabs="http://www.duyou8.com/chapter/8" rel="nofollow">第三部分 大数据时代的管理变革</a></li>
                                 	
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                                       	5: <a href="javascript:if(confirm(%27http://www.duyou8.com/chapter/9  \n\nThis file was not retrieved by Teleport Ultra, because it was unavailable, or its retrieval was aborted, or the project was stopped too soon.  \n\nDo you want to open it from the server?%27))window.location=%27http://www.duyou8.com/chapter/9%27" tppabs="http://www.duyou8.com/chapter/9" rel="nofollow">结语 已经发生的未来</a></li>
                                 	
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        	<div class="book_detail_notesList_left"> <a href="javascript:if(confirm(%27http://www.duyou8.com/user/2  \n\nThis file was not retrieved by Teleport Ultra, because it was unavailable, or its retrieval was aborted, or the project was stopped too soon.  \n\nDo you want to open it from the server?%27))window.location=%27http://www.duyou8.com/user/2%27" tppabs="http://www.duyou8.com/user/2"><img src="user_default.png" tppabs="http://www.duyou8.com/img/user_default.png" class="user_head" alt="神鹰"/></a>
                <div>神鹰</div>
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            	<h4><a href="javascript:if(confirm(%27http://www.duyou8.com/notes/37  \n\nThis file was not retrieved by Teleport Ultra, because it was unavailable, or its retrieval was aborted, or the project was stopped too soon.  \n\nDo you want to open it from the server?%27))window.location=%27http://www.duyou8.com/notes/37%27" tppabs="http://www.duyou8.com/notes/37">大数据时代营销思维的转变 </a> </h4>
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                	发表于2015-03-10 
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               <div class="context"> 大数据时代已经来临，就像书中所说的那样，会带来生活、工作、思维的变革。首当其冲的必然是工作的变革，在这就以我从事的营销行业为例，写一篇简短的读书笔记。 1、精准营销。消费者通过搜索引擎，购物痕迹乃至于聊天记录留下庞大的有关偏好、需求和渴望......</div>
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        	<div class="book_detail_notesList_left"> <a href="javascript:if(confirm(%27http://www.duyou8.com/user/1  \n\nThis file was not retrieved by Teleport Ultra, because it was unavailable, or its retrieval was aborted, or the project was stopped too soon.  \n\nDo you want to open it from the server?%27))window.location=%27http://www.duyou8.com/user/1%27" tppabs="http://www.duyou8.com/user/1"><img src="1.jpg" tppabs="http://bj.bcebos.com/duyou8//head/1.jpg" class="user_head" alt="東"/></a>
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            	<h4><a href="javascript:if(confirm(%27http://www.duyou8.com/notes/34  \n\nThis file was not retrieved by Teleport Ultra, because it was unavailable, or its retrieval was aborted, or the project was stopped too soon.  \n\nDo you want to open it from the server?%27))window.location=%27http://www.duyou8.com/notes/34%27" tppabs="http://www.duyou8.com/notes/34">“全民裸奔”的大数据时代 </a> </h4>
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                	发表于2015-03-07 
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               <div class="context"> 刚刚在网易新闻上看到一个很有意思的新闻，大概意思是，主人公小张是一个很爱漂亮的人，每次出门前都要收拾收拾，绝对不会“裸奔”，但有趣的就是因为生活在大数据时代，买个房信息被盗，开个房信息被公开，办个银行卡也充斥着各种诈骗短信·····就这样......</div>
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        	<div class="book_detail_notesList_left"> <a href="javascript:if(confirm(%27http://www.duyou8.com/user/1  \n\nThis file was not retrieved by Teleport Ultra, because it was unavailable, or its retrieval was aborted, or the project was stopped too soon.  \n\nDo you want to open it from the server?%27))window.location=%27http://www.duyou8.com/user/1%27" tppabs="http://www.duyou8.com/user/1"><img src="1.jpg" tppabs="http://bj.bcebos.com/duyou8//head/1.jpg" class="user_head" alt="東"/></a>
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            	<h4><a href="javascript:if(confirm(%27http://www.duyou8.com/notes/30  \n\nThis file was not retrieved by Teleport Ultra, because it was unavailable, or its retrieval was aborted, or the project was stopped too soon.  \n\nDo you want to open it from the server?%27))window.location=%27http://www.duyou8.com/notes/30%27" tppabs="http://www.duyou8.com/notes/30">大数据，政府的必然选择 </a> </h4>
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                	发表于2015-02-23 
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               <div class="context">　　在社会高度信息化与数据化的今天，每时每刻都有大量的数据产生，这些数据来源不同，类型各异，记录着社会生活的方方面面。，大数据已经被公认为是推动经济与社会发展的重要战略资源，并受到社会各界的高度关注。而政府作为城市管理与民生服务的主体，不仅......</div>
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        	<div class="book_detail_notesList_left"> <a href="javascript:if(confirm(%27http://www.duyou8.com/user/3  \n\nThis file was not retrieved by Teleport Ultra, because it was unavailable, or its retrieval was aborted, or the project was stopped too soon.  \n\nDo you want to open it from the server?%27))window.location=%27http://www.duyou8.com/user/3%27" tppabs="http://www.duyou8.com/user/3"><img src="user_default.png" tppabs="http://www.duyou8.com/img/user_default.png" class="user_head" alt="大漠神枪"/></a>
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            	<h4><a href="javascript:if(confirm(%27http://www.duyou8.com/notes/29  \n\nThis file was not retrieved by Teleport Ultra, because it was unavailable, or its retrieval was aborted, or the project was stopped too soon.  \n\nDo you want to open it from the server?%27))window.location=%27http://www.duyou8.com/notes/29%27" tppabs="http://www.duyou8.com/notes/29">你有大数据思维吗？ </a> </h4>
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                	发表于2015-02-18 
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               <div class="context">　　任教于美国史丹佛大学、柏克莱加州大学的韦斯岸，专精大数据、行动社群等技术，研究人类行为和他们所创造的数据，20多年来担任全球知名企业顾问，包括阿里巴巴、Best Buy、SAP、路透等。 韦斯岸近期受功典资讯之邀，来台进行短期参访，拆解......</div>
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        	<div class="book_detail_notesList_left"> <a href="javascript:if(confirm(%27http://www.duyou8.com/user/2  \n\nThis file was not retrieved by Teleport Ultra, because it was unavailable, or its retrieval was aborted, or the project was stopped too soon.  \n\nDo you want to open it from the server?%27))window.location=%27http://www.duyou8.com/user/2%27" tppabs="http://www.duyou8.com/user/2"><img src="user_default.png" tppabs="http://www.duyou8.com/img/user_default.png" class="user_head" alt="神鹰"/></a>
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            	<h4><a href="28.htm" tppabs="http://www.duyou8.com/notes/28">大数据时代读后感 </a> </h4>
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                	发表于2015-02-14 
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               <div class="context"> 在大数据领域已经工作五年多了，可如果一个外行朋友让我给他解释一下什么是大数据，我还真不好讲。我能说就是海量数据的格式化、传输、存储、查询、展示吗?还是过于抽象。我能说数据量大就叫大数据吗?其实也不一定，一台机器上的传感器收集到的数据可能每......</div>
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        	<div class="book_detail_notesList_left"> <a href="javascript:if(confirm(%27http://www.duyou8.com/user/1  \n\nThis file was not retrieved by Teleport Ultra, because it was unavailable, or its retrieval was aborted, or the project was stopped too soon.  \n\nDo you want to open it from the server?%27))window.location=%27http://www.duyou8.com/user/1%27" tppabs="http://www.duyou8.com/user/1"><img src="1.jpg" tppabs="http://bj.bcebos.com/duyou8//head/1.jpg" class="user_head" alt="東"/></a>
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            	<h4><a href="javascript:if(confirm(%27http://www.duyou8.com/notes/27  \n\nThis file was not retrieved by Teleport Ultra, because it was unavailable, or its retrieval was aborted, or the project was stopped too soon.  \n\nDo you want to open it from the server?%27))window.location=%27http://www.duyou8.com/notes/27%27" tppabs="http://www.duyou8.com/notes/27">简述《大数据时代》 </a> </h4>
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                	发表于2015-02-12 
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               <div class="context">第一部分 思维变革1 更多不是随机样本，而是全体数据以前由于技术的局限性，只能进行随机抽样进行统计学分析，而现在可以获得更多的数据，所以现在的样本就是总体数据，即样本=总体。大数据中的“大”不是绝对意义上的“大”。几GB的数据不一定算大数据......</div>
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        	<div class="book_detail_notesList_left"> <a href="javascript:if(confirm(%27http://www.duyou8.com/user/2  \n\nThis file was not retrieved by Teleport Ultra, because it was unavailable, or its retrieval was aborted, or the project was stopped too soon.  \n\nDo you want to open it from the server?%27))window.location=%27http://www.duyou8.com/user/2%27" tppabs="http://www.duyou8.com/user/2"><img src="user_default.png" tppabs="http://www.duyou8.com/img/user_default.png" class="user_head" alt="神鹰"/></a>
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                	发表于2015-02-09 
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               <div class="context">大数据时代思维导图下载大数据时代思维导图.mmap</div>
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        	<div class="book_detail_notesList_left"> <a href="javascript:if(confirm(%27http://www.duyou8.com/user/1  \n\nThis file was not retrieved by Teleport Ultra, because it was unavailable, or its retrieval was aborted, or the project was stopped too soon.  \n\nDo you want to open it from the server?%27))window.location=%27http://www.duyou8.com/user/1%27" tppabs="http://www.duyou8.com/user/1"><img src="1.jpg" tppabs="http://bj.bcebos.com/duyou8//head/1.jpg" class="user_head" alt="東"/></a>
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            	<h4><a href="javascript:if(confirm(%27http://www.duyou8.com/notes/24  \n\nThis file was not retrieved by Teleport Ultra, because it was unavailable, or its retrieval was aborted, or the project was stopped too soon.  \n\nDo you want to open it from the server?%27))window.location=%27http://www.duyou8.com/notes/24%27" tppabs="http://www.duyou8.com/notes/24">大数据时代的变革 </a> </h4>
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                	发表于2015-02-03 
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               <div class="context"> 大数据时代强调的是数据的重要性，也将对我们的生活带来巨大的变革。 1、数据化：一切皆可“量化”。这听起来有些夸张，但似乎的确是这样的，就连我们的一个动作或一个表情，都有可能被量化。当我们正在发微信、发微博，晒照片或者逛淘宝、逛京东的时候，......</div>
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        	<div class="book_detail_notesList_left"> <a href="javascript:if(confirm(%27http://www.duyou8.com/user/2  \n\nThis file was not retrieved by Teleport Ultra, because it was unavailable, or its retrieval was aborted, or the project was stopped too soon.  \n\nDo you want to open it from the server?%27))window.location=%27http://www.duyou8.com/user/2%27" tppabs="http://www.duyou8.com/user/2"><img src="user_default.png" tppabs="http://www.duyou8.com/img/user_default.png" class="user_head" alt="神鹰"/></a>
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            	<h4><a href="javascript:if(confirm(%27http://www.duyou8.com/notes/22  \n\nThis file was not retrieved by Teleport Ultra, because it was unavailable, or its retrieval was aborted, or the project was stopped too soon.  \n\nDo you want to open it from the server?%27))window.location=%27http://www.duyou8.com/notes/22%27" tppabs="http://www.duyou8.com/notes/22">更多 更杂 更好 </a> </h4>
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                	发表于2015-01-31 
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               <div class="context">在“大数据时代的思维变革”中，舍恩伯格认为：一、更多：不是随机样本，而是全体数据；作者认为我们之所以要进行抽样分析，一是处理能力跟不上，二是数据收集能力跟不上。而现在机器处理能力有了巨大的提升的时代，已经有能力处理全量数据。对于这个观点，我......</div>
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            	<h4><a href="javascript:if(confirm(%27http://www.duyou8.com/notes/16  \n\nThis file was not retrieved by Teleport Ultra, because it was unavailable, or its retrieval was aborted, or the project was stopped too soon.  \n\nDo you want to open it from the server?%27))window.location=%27http://www.duyou8.com/notes/16%27" tppabs="http://www.duyou8.com/notes/16">什么是大数据 </a> </h4>
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                	发表于2015-01-16 
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               <div class="context">大数据或称巨量资料，通常用来形容一个公司创造的大量非结构化和半结构化数据，大数据是需要新处理模式才能具有更强的决策力、洞察发现力和流程优化能力的海量、高增长率和多样化的信息资产。大数据分析相比于传统的数据仓库应用，具有数据量大、查询分析复杂......</div>
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